Boston, May 22, 2007 -- PaperThin, Inc, a leading mid-market provider of flexible content management software, today announced plans to enhance its partner program to drive rapid and continued revenue growth for the company. Under the new strategy, PaperThin will introduce several enhancements to its existing program, and will actively recruit channel partners in both North America and Europe.
The company’s increased focus on the channel comes on the heels of 43% revenue growth for 2006 for sales of its award-winning content management solution, CommonSpot, and for strong performance by its existing partner channel. The 14 year old company plans to augment business through the channel to increase market penetration and sustain growth. According to a recent VARBusiness article, citing a survey by the Association for Information & Image Management (AIIM), 2007 will be a strong year for selling content management. Survey findings reveal that “60 percent of content management solution providers expect sales to increase this year and 28 percent are counting on significant revenue increases”. Whiting, Rick (2007, April) Survey: 2007 will be a strong year for selling content management. VARBusiness. Retrieved May 9, 2007 from:
http://www.crn.com/software/199101806.
PaperThin’s channel program includes a number of partnership levels, each offering a range of services designed to help partners grow their business. Channel partners share in profits from software, service, maintenance, and training sales. And, several enablement and marketing programs are aimed to insure partner success.
Program enhancements are designed to bolster partner relationships through close collaboration, communication, and support. Partners will have access to expert pre-sales and technical support along with opportunities for direct teaming with PaperThin’s sales force. Dedicated channel managers will also be available to facilitate ongoing sales, technical, and marketing support. Financial incentives to add value and close business if pre-determined objectives are attained will also be provided to eligible partners.
Partners can choose to participate in a wide range of marketing campaigns, events, and other co-marketing activities. A secure Partner Resources website provides a comprehensive online repository of marketing collateral, customizable presentations, and other sales tools including a pricing calculator and an opportunity registration system. The system is designed to safeguard partners for their pre-sales investment associated with identifying and pursuing business opportunities.
Having already added several new partners to its existing partner community, including Monaco Lange and idfive in the United States and e-Smartz Limited and GAIA Technology in the United Kingdom, PaperThin plans to recruit many qualified partners in 2007. Ideal partners include consulting, web design and development firms, creative marketing and interactive agencies, value added resellers, systems integrators, and web hosting companies. For more information about the program or becoming a partner, please visit
http://www1.paperthin.com/partners/Program-Details.cfm or contact Bob Cellucci at
bcellucci@paperthin.com.
“Our channel strategy for 2007 involves several key initiatives designed to optimize channel sales and operations”, said Bob Cellucci, senior vice president of sales and marketing at PaperThin, Inc. “By providing a program that is focused on partner success we will expand our market reach and professional services capability, and set the stage for continued growth.”
About PaperThin: PaperThin, Inc. is a privately held Massachusetts-based company. Since 1993, PaperThin has helped corporations and government agencies of all sizes to significantly reduce the time and expense involved in creating, updating and managing Web content. PaperThin’s flagship product, CommonSpot™ Content Server, powers Internet, intranet and extranet sites worldwide for organizations of all sizes, including Booz Allen Hamilton, Cornell University, Mayo Clinic, National Park Service, Stanford University, T-Mobile, Turner Sports (PGA.com), United Way of America, and Voice of America. PaperThin was recognized as one of New England’s fastest growing technology companies in the 2004 & 2005 Deloitte Technology Fast 50, and was recently named to KMWorld’s list of “100 Companies that Matter in Knowledge Management”. CommonSpot was recently cited a 2007 CODiE Awards finalist for “Best Content Management Solution” by SIIA, and has been twice named a “Trend-Setting Product” by KMWorld.
For more information about PaperThin, Inc., please visit
http://www.paperthin.com and for additional details about CommonSpot Content Server, please visit
http://www.paperthin.com/Products/Index.cfm.
