Boston, June 30, 2005 -- PaperThin, Inc., a leading mid-market Web publishing and content management software vendor, today announced it has named Bob Cellucci as Senior Vice President of Sales & Marketing. In his new role, Cellucci will be responsible for managing and expanding PaperThin’s sales and business development organizations, positioning the company for aggressive growth. He will also lead the strategic direction of the company’s marketing initiatives.
"Bob is a great addition to our senior management team," said Todd Peters, President of PaperThin. "His vast experience in business development and marketing strategy combined with his insight in content management and customer relationship management, enable him to aggressively lead PaperThin’s growth as we expand our business and further leverage our successes. His appointment reinforces our commitment to providing the best team to ensure a strong business proposition to our customers."
A seasoned executive, Cellucci, has more than sixteen years of senior management experience in the technology sector with solid product and industry insight for CRM, Content Management, Online Self Service and Personalization. Most recently, Cellucci worked for Art Technology Group (ATG) where he was instrumental in expanding the company’s alliance portfolio and implementing a highly successful inside sales organization. Previously, he worked as Vice President of Channels at Authoria where he had strategy and operations responsibility for the company’s alliance channel. During this time, Cellucci developed alliances with technology companies and systems integrators including PeopleSoft, SAP, Oracle, IBM, Accenture, PwC, Deloitte, and Mercer. As Vice President of Worldwide Sales, Marketing and Service at Metrobility Optical Systems, Cellucci lead the company to triple digit growth by building global distribution channels that included VARs, Resellers, Distributors, and Technology Partners across 43 countries.
"PaperThin has achieved steady year over year growth by delivering stable products that solve real business problems," said Cellucci. "I’m excited to join the team as we focus on market expansion through customer satisfaction, operational effectiveness, and product innovation."
About PaperThin: PaperThin, Inc. is a privately held Massachusetts-based company. Since 1993, PaperThin has helped corporations and government agencies of all sizes to significantly reduce the time and expense involved in creating, updating and managing Web content. PaperThin’s flagship product, CommonSpot
Ô Content Server, powers Internet, intranet and extranet sites worldwide for organizations of all sizes, including the AFL-CIO, Babson College, Booz Allen Hamilton, Business Software Alliance, Mayo Clinic, National Park Service, The Gillette Company, Turner Sports, and Vanderbilt University. CommonSpot has been twice recognized for Good Value among leading content management vendors by industry analysts at CMS Watch. And, PaperThin was recently recognized as one of New England’s fastest growing technology companies in the 2004 Deloitte & Touche Technology Fast 50.
PaperThin’s select group of partners includes industry leading Web design and development firms, system integrators, software manufacturers, and training firms, worldwide. For more information about PaperThin, Inc., please visit
http://www.paperthin.com and for additional details about CommonSpot Content Server, visit
http://www.paperthin.com/Products/Index.cfm.
