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Management Team

PaperThin’s strategy and operations are directed by a seasoned management team.



J. Todd Peters, President
Todd Peters is the President and founder of PaperThin, Inc., with over 16 years of experience designing and developing commercial software solutions. Since 1993, Todd has directed the strategic development of PaperThin, Inc., defined its vision, and has set the strategic initiatives required to realize that vision. Over the past 12 years, PaperThin has evolved from a development organization offering vertical market client server and Web application development to companies such as Lotus Development, Fidelity Investments, AT&T, and Lucent Technologies, to a product based company offering one of the leading content management solutions on the market today.

Bob Cellucci, Senior Vice President of Sales & Marketing
Bob Cellucci is Senior Vice President of Sales & Marketing. He has 18 years’ experience building sales organizations, developing and launching products, and managing business development and global marketing efforts for both small and large companies. Prior to joining PaperThin, Bob was Director of Alliance Channel & New Business at Art Technology Group and Vice President of Channel Sales at Authoria, Inc. Bob is a founding member of the New England Technology Sales Executive Association (NETSEA). Bob’s role within PaperThin is to develop strategic marketing initiatives and oversee sales, business development, and customer care.

Ron West, Director Product Strategy & Professional Services
Ron West’s background in Internet technology spans over 10 years. Prior to joining PaperThin, Ron was Director of Technology at ACES Technologies, an Application Service Provider. Ron is an established writer for several industry publications including the ColdFusion Developer’s Journal, Web Services Journal, and XML Journal. Ron plays a lead role in the company's product development and oversees the  Professional Services team at PaperThin in addition to his involvement with the company’s product marketing strategy.

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